Sunday, November 12, 2017

As with Facebook and a couple other social media sites

As with Facebook and a couple other social media sites


 Google+ has a specific place for you to create a profile or page for your business or blog.
Go to Google+ Business. Select the type of business that best fits. If you don’t necessarily have a business, but have a blog you might fit into the Brand or Arts area or simply select Other.
Fill in the profile information and you’ll be all set.
Step 4 Promoting Your Content On Google+ Profiles

For each of your blog posts, share them as a link on your Google+ personal and business profiles. Getting this content on your profiles will make the profiles active, which is what your target audience will be looking for when they’re considering putting you and your business profile in their circles.
With each of your updates and shares on Google+ you’ll be able to add hashtags like you do on Facebook and Twitter. You’re looking to find hashtags that are both relevant to the content and your blog, but you also want to use hashtags that people are likely to follow.

So you might have to get a little more generic with the hashtags to reach a wider audience. Instead of using #LivingRoomDIY for your DIY design blog post you can use just #DIY. Or you could use both to reach both the ultra-targeted audience and a broader audience.
But don’t use more than two or three hashtags per post. Nobody likes to see a post with hashtags everywhere. It’s confusing and you’ll be seen as a spammer.
Step 5 Share, Leave Comments & Give +1s
The best way to build your community on Google+ is to start introducing yourself to your target audience on Google+. The way to do this is to search for your target audience and those that influence them using the search function on Google+.

Search for relevant search terms in your industry. Search for hashtags relative to your industry. You’ll see posts and people that are interested in your content.
On the posts you see, leave comments and give +1s. The people will appreciate this interaction with their content and as you build the relationship some of those people will add you and your business page to their circles.
As another part of your daily Google+ activities, share content that your target audience or those that influence your target audience product on blogs and websites on Google+. Share the links on Google+ and use the mention function to make sure they get a notification that you’ve shared it.
On Google+, you mention someone by using the “+” symbol in front of their username.
Step 6 Participate In Hangouts & Communities

One of the interesting features of Google+ is Hangouts. It’s a way for people to have multi-person video chats. It’s not the first time the technology has been available, but people seem to be more willing to use the feature on Google+.
You can participate in Hangouts of all shapes and sizes. You can suggest hanging out with people in your circles as you build your community.




You can also join scheduled hangouts. There are many taking place in a variety of industries and interest categories. Be confident in your ability to add something to the discussions. The more you participate the more likely you’ll be to add people to your community on Google+.
There is also a thriving community of discussion on Google+ Communities. Search for communities in your industry that your target audience members will be participate in or create your own and invite people to join.
Step 7 Strategically Add People To Your Circles

Finally, you can create a variety of different circles for your Google+ community. These are people that you will follow on your timeline on Google+.
Like Twitter, you’ll want to be selective with the people you follow on Google+. You want them to either be part of your target audience or someone that would have influence over your target audience.
And the final item you want is to know that the person is likely to add you to their circles. You can add them if you think they’ll have interesting information to share, but for growing your community you’ll want to know that they’re likely to add you to their circles.
Look for people that have more than just a few people in their circles. Look for people that have more than the default number of circles, which is usually a handful including circles for Family, Friends and Co-Workers.
LinkedIn

LinkedIn is the social network for professionals.
LinkedIn is for professionals to create an online profile or résumé. It’s a network for businesses to create profiles to attract the best talent. It offers various B2B opportunities and gives users the opportunity to share business-related content.
LinkedIn also serves as a great networking tool for professionals to meet other professionals. And it’s a great sales tool for salespeople that sell to professionals at businesses and organizations.
For blog owners, it’s possible to build a strong community on LinkedIn. You can build a community of your target audience and influencers that will visit your blog post and that will share your blog posts with their own community on LinkedIn.
HERE IS HOW YOU CAN BUILD YOUR LINKEDIN COMMUNITY.
Step 1 Signup For Your Personal Profile

You’ll need your first and last name, your email address and a password to signup for LinkedIn. Once your account is created LinkedIn will take you through the steps of how to build your profile.

The basic setup of your profile is like a résumé you would create for yourself. It has an area for your current title and business name. You can enter past work experience.
Each profile also has a Summary section, which is one of the most important sections of your profile. When someone visits your profile page they’ll often read your name and title and then move right to your summary to learn about you and what you do.
Write about 3-5 paragraphs about what you do right now at your job. You can mention your business and your business blog encouraging people to follow it for updates. As with any summary, you’ll want to hint at what’s in it for your followers. In this case, your blog updates provide useful information to your target audience.
Step 2 Setup Your LinkedIn Company Page

Once your profile is setup you’ll be able to add a company page. In the navigation you’ll select Companies. At the top right there is a text link to Add a Company.
You’ll enter in your company name and the email address you have at the company. This is how you verify that you are an official of the company.
Your company page is setup similar to other social media business pages. You enter in the basic information describing your company. You can enter the contact information. You can also add your company logo and a header image like the ones on Facebook and Twitter.
Step 3 Connect With People In Your Networks
The first step to building your community on LinkedIn is to connect with the people you know. You’ll need to do this after you build your profile complete with your previous work history and your current and previous locations.

You can also add your education history and any groups you’ve been a part of over the years. These all establish the networks you’ve had in the past and present. Those networks allow you to begin making connections with people.
Start by clicking on the networks (businesses, groups, universities, etc.) in your profile. These will take you to pages and you’ll see other people in those networks.
Click on their profiles and make a request to connect.
The default settings on LinkedIn make it so that you can request to connect with anybody by saying that you’re a friend or by indicating that you know them from one of your networks.
Don’t just connect with anyone. You want to connect with people that have a relatively large number of connections. This will open up your 2nd degree connection options, which we’ll talk about in the next section. Find individuals in your networks that have at least 100 connections. More is better.
Also connect with people that are likely to connect. LinkedIn will take notice if you have a lot of connection requests outstanding. If you have too many requests that are ignored you won’t be able to make connections. So focus on the people that you know well and that use LinkedIn on a regular basis.
Step 4 Connect With 2nd Degree Connections That Fit Your Target Audience
As you build your connections you’ll open up 2nd degree connections. These are the connections of your connections. By default, you’re able to connect with 2nd degree connections on LinkedIn.
Some users will change the settings on their accounts and you’ll need more information such as their email address in order to connect, but for the most part you’re able to connect with nearly all your 2nd degree connections.

This is where you start targeting your target audience members.
When you’re signed in to your account and go to the LinkedIn homepage you’ll see a timeline of content. On the top right you’ll see a section title “People You May Know”. A similar section is also shown at the top right of your profile.
This is LinkedIn helping you make connections. Many are 2nd degree connections and people in your various networks.
Scroll through these suggestions and quickly assess if a person is a member of your target audience. You’ll only be able to see the person’s name, title and location. Usually you can tell from this information if they’re a fit for your target audience. If you need more information you can click through to their profile.
Step 5 Participate In Group Discussions

Groups are a large area of opportunity on LinkedIn. There are groups for all kinds of professions and industries. For some, you’ll need to request an invite to join. A moderator or owner of the group will look over your profile to see if you’re a good fit and they’ll invite you to join.
SOME GROUPS, HOWEVER, GIVE YOU INSTANT ACCESS.
Many groups on LinkedIn are overrun with people simply sharing their blog content. You can use these groups if you would like access to information, but the more worthwhile discussions are happening in groups where discussion and promotion are separated.
Once you find groups where there is good discussion you’ll find that people are asking questions or posing insight into certain topics. This is where you can join the discussion. Provide valuable insight.
Write your comments right in the groups. Don’t link to your content especially if the group has a designated area for sharing content. You don’t want to get kicked out of the group.
Leave your comments and like other comments that are useful. This will expose you to your target audience and you’ll be seen as an authority and someone that should be followed.
Participating in groups can lead to people looking at your personal profile and company page. If your comments are helpful, people will request to connect and they’ll follow your company page.
Step 6 Like, Comment & Share Content
As you build your community on LinkedIn you’ll want to start sharing content on both your personal profile and company page. You can also share it on relevant groups that have designated areas for promoting content.
Share your own content and share the content that your target audience and their influencers create.

When you login to LinkedIn you’ll see the timeline with content that people in your network have shared. Like the updates you find interest and also leave comments. Your connections will appreciate that you’re taking the effort to promote and engage with their content.
This is a good place to connect with influencers that have large followings. If you can get their attention by commenting and sharing their content they may do the same for you.
Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)